Sunday, February 05, 2006

How Greater Consumer and Worker Influences Can Improve Capitalism?

Consumers, ultimately the sole source of revenue to a corporation, should have a role to play in the decisions of a corporation. Why? Their money is what will sustain the business, pay the salaries of the workers and the executives, and provide the profits of the corporation, which in turn enable the corporation to make other decisions. As users of the products, they are affected by their quality, safety and functionalities. As sustainers of the production process, they are partially responsible for the social impacts whether they are directly affected or not. If all the customers withdraw their transactions with the corporation, the corporation cannot survive. Good management understands that the customers come first. If customers as a group exercise their influence, management has little choice but to listen.
Workers, the source of human capital to a corporation, should have a role to play in the decisions of the corporation. Why? They are essential to a corporation. If all the workers go on a strike, the corporation will be impaired if not disabled.
However, their power is weakened when outside labor sources are available, and management out-sources the labor. If the costs of the government’s unemployment program are internalized in the corporation’s decision, uneconomical out-sourcing decisions will not be made.
Greater diversity in the values of consumers and workers will moderate the sharply focused short-term profit interest of the corporation and make corporate decisions more in line with the long term interest of the corporation and with public good.
As a result, corporations will be more stable and less prone to boom and bust and Public good will also be improved.

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